Target Plus is an exclusive and invitation-only virtual marketplace for third-party sellers, startups, and small-scale brands. The Target Marketplace has come a long way since its launch in early 2019. It has paved the way for simple business owners to be successful ecommerce entrepreneurs, turning their brands into household names overnight. To be invited is an excellent opportunity to showcase your brand and products on Target’s massive database and market. Due to the limited sellers and exclusivity, competition may not be as intense compared to the platform of Amazon and Walmart. However, to become a trusted brand, build a positive reputation, and amass loyal customers takes time, consistency, and grit. This article will deep dive into the benefits of the third-party ecommerce platform and ways to boost sales and performance to further grow your business with Target.
Benefits of collaborating with Target Plus
The additional revenue channel, especially with one of the big wigs in retail like Target, can do wonders for the brand. The exposure and shopper reach are so tremendous that being handpicked is an opportunity to be taken advantage of. Benefits for third-party sellers include:
- Omnichannel availability. Your brand can diversify in terms of revenue centers.
- Brand backing/riding. Target is a famous retail company, and being associated with them adds to your credibility. Similarly, you have access to Target’s review management platform that can positively impact your brand’s SEO.
- Less saturated seller ecosystem. Competition is not stiff due to the invite-only seller program.
- Buyer benefits. Target’s loyalty database and the program can be integrated into yours, extending your reach.
- Seller benefits. Target has attractive benefits like seamless website storefront design, in-store returns handling, and reasonably priced partnership rates.
Boost sales through advertising
Invest time and resources in creating an advertising program to improve Target Plus SEO. Pay-per-click (PPC) ads, similar to Google ad listing, can enhance the visibility of your products within the Target Marketplace search engines. Your brand will be showcased as a recommended item to potential buyers at a reasonably priced advertisement scheme. Strategically layout PPC ad placements monthly and integrate promotions to hook and bait customers and turn them into frequent buyers.
Grow with Target Plus through excellent copy
Create and build excellent product content through unique product headlines. Optimize product listing with concise and straightforward descriptions paired with high-quality product images. Be accurate and transparent with specifications, pricing, and shipping settings and never mislead with hidden fees. Transparency is good business practice and an effective marketing tool.
Improves sales through competitive pricing and promotions
Marketplaces’ pricing must be flexible as they are ever-evolving. A successful ecommerce entrepreneur is always up to date with the margins and competitive pricing. These insights are vital in building a reasonably priced product listing that draws customers drawn to the brand. In addition, promotions and discounts are proven effective marketing campaigns. Curate a brand marketing calendar that covers all events and annual holidays. Create bundle gift items and integrate holiday discounts and free shipping to make your products top of mind.
Sustain growth through product consistency
Top-notch, superior, and quality products paired with seamless service are the vital elements of ecommerce success. Ultimately, the goal is for buyers to patronize you consistently. To yield loyal patrons entail consistent service delivery and customer satisfaction through excellent products. The best marketing tool allows the product to speak for itself and gain traction through word of mouth.
Being part of the exclusive Target Plus program is an opportunity. Once you are in, it is a low-hanging fruit that should be taken advantage of through superb customer service, agile pricing, and creative marketing strategies. To grow and thrive with Target requires perseverance, consistency, and due diligence.